We love Icons

With over 20 years' experience in the clothing business, we find that people are the biggest inspiration of all. People have for centuries used clothing to express themselves and inspire our world. The designers of the clothing brands are, of course the ones who makes the clothing, but it is the person that wears them that makes them come alive.

Our mission is to design high quality products with timeless designs for you to wear in your own iconic way. Mix and match them, layer up or keep it clean, wear it tight or loose, we don't care, as long as it makes you feel right. When people feel good about themselves they create good energy and its contagious, let us together bring more icons to the world.

The creators of our brands come from Norway and Sweden and take great inspiration of Scandinavian minimalistic design. We love fewer details, but we also love colors, so you will find a wide assortment of basic designs with a lot of different colors, so you can vary your style throughout the seasons.

We try hard to find ethical suppliers that both take care of the environment and people, so you can be sure you get a good product in your hand.

We design the classics you make them iconic!